Product Adoption
topic on 3 shows · 5 statements across 4 episodes
5 statements about Product Adoption, every show
Sutherland: People forget marketing was instrumental when products succeed
“Because when a product succeeds, everybody forgets the fact that it was the marketing that was instrumental to its success.”
Sutherland: Marketing, timing, and luck drive innovation adoption
“Marketing plays and timing and luck, by the way, let's also include those. These other factors play a much greater role in both the speed of adoption and the success of adoption of anything remotely new or innovative.”
Berner: Tying CS comp to renewal quotas neglects product adoption
“The thing that I think companies get tripped up by is when you put a significant amount of comp against a renewals or expansion quota, that is going to drive behavior. And if you want your teams only focused on getting the renewal across the line, that is wher…”
Eyal: The primary problem for most businesses is getting users to care
“The real problem the vast majority of businesses out there have is that nobody cares, right? Like they have a wonderful product that could really improve people's lives, but people aren't using it.”