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product adoption

3 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Dec 29, 2023 by Nir Eyal · across every show →

Everything said about product adoption, oldest first

Dec 29, 2023
Insight
Eyal: The primary problem for most businesses is getting users to care
“The real problem the vast majority of businesses out there have is that nobody cares, right? Like they have a wonderful product that could really improve people's lives, but people aren't using it.”
Nir Eyal Dec 29, 2023 ▶ 1:11:03 Strategies for becoming less distractible and improving focus | Nir Eyal
Jul 21, 2024 positive
Insight
Sutherland: Marketing, timing, and luck drive innovation adoption
“Marketing plays and timing and luck, by the way, let's also include those. These other factors play a much greater role in both the speed of adoption and the success of adoption of anything remotely new or innovative.”
Rory Sutherland Jul 21, 2024 ▶ 44:40 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
Jul 21, 2024 positive
Insight
Sutherland: People forget marketing was instrumental when products succeed
“Because when a product succeeds, everybody forgets the fact that it was the marketing that was instrumental to its success.”
Rory Sutherland Jul 21, 2024 ▶ 41:37 What most people miss about marketing | Rory Sutherland (Vice Chairman of Ogilvy UK, author)
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