Price Increases
topic on 4 shows · 5 statements across 4 episodes
Lenny's Podcast 
My First Million 
the Official SaaStr Podcast 
20VC
5 statements about Price Increases, every show
Lemkin: Half of Enterprise Software Budget Growth Absorbed by Price Hikes
“Of this record budget increase, according to Gardner, which I'll show you, half is going into price increases, right? A few years ago, not everybody increased price to seven or eight percent every year. Now everyone's doing it to fatiguing their base. So half …”
Jason Lemkin: Most teen-percentage software growth is driven by price increases
“Because if you're growing 15% or so, or in the teens, probably the majority is from price increases in today. That's, you know, it's fake growth. It is price increases or stuff jammed down the channel, and maybe it's a couple percent from new logos, but if you…”
Ramanujam: Reluctance to raise prices is usually emotional, not logical
“Your reluctance to do a price increase. Is often internal and emotional, and it's not external and logical.”
Campbell: Businesses should raise prices at least once per year
“You should be raising your price at least once per year. There are some top outs and there's some exceptions to this particular rule, but everything about your price is basically this exchange rate on your value.”