Gazdecki: Potion was recently acquired for about $300,000
“The reason I say former is he recently got acquired for about 300,000.”
Bragg: Potion acquired its first ~75 customers through Twitter
“I'd say around, like, my first 75 customers just came from Twitter and kind of seeing what I was doing with Potion there.”
Bragg: 85% of Potion users choose single-site tier, yielding $9 ARPU
“Usually, you know, the probably 85% of people are just doing one site. I think my average revenue per customer is around nine dollars, so that, that's, it just ticks up a little bit.”
Noah Bragg: Building in public on Twitter drove ~85% of Potion customers
“So mostly what I've been doing is just building in public on Twitter. I'd say probably about 85% of my customers have come from that.”
Bragg: Potion generated 4,300 website visits over two-day launch
“So I got 2.8 K on the first day. And then yesterday I got another 1.5 K and about half of those were from product hunt.”
Bragg: About 50% of Potion's credit card upfront trials convert to paid
“So, so people that actually sign up with the credit card upfront trial, right now, my numbers around 50% of those end up becoming paid customers.”
Bragg: Potion gained 65 trial signups over two launch days
“Day of, I got 39 signups with credit card up front, and yesterday, so the day after, 26.”
Bragg: Potion has 79 paying subscribers prior to Product Hunt launch
“I have right now, 79 paid subscribers, and so that, that's obviously all before Product Hunt, and have around almost that number of people that are on the trial currently.”
Bragg: Potion reaches $700 in monthly recurring revenue
“Yeah, I'm right at 700 dollars MRR.”
Noah Bragg avoids traditional VC, targeting TinySeed and Earnest Capital
“So I don't want to go on the VC track. I'm more interested in investors like tiny seed or earnest capital, things like that.”
Noah Bragg rejects unicorn goals, aiming for a calm business
“I'm not trying to build the next unicorn or anything like that. And so I want to, you know, I want to build like a calm kind of business that I can enjoy that, you know, works at least for me, hopefully a small team at some point.”
Noah Bragg delays full-time jump until October stock option cliff
“Some of the other reason is I actually have some stock options with my current company that, Come about October. So I'm also kind of waiting for that, but that October cliff.”
Bragg: Potion homepage illustration was a roughly $100 stock image kit
“Okay, no, that was like a, I don't know, a hundred dollar, like, image kit that I bought.”
Bragg explores taking Potion upmarket to host API and help docs
“One of the areas I've really looked a lot into is kind of actually going up market to companies with like API docs and help docs.”