Pokimane attributes early Twitch growth to networking and niche Facebook groups
“For me personally, I think it was a lot of networking. Some of my viewers would mention my stream to other streamers, and then I'd make friends that way. So it had quite a bit to do with the networking, and a lot to do with just organic growth, and a bit to do…”
Pokimane earned $2,000 monthly for early Twitch stream logo sponsorships
“Around that time, sponsors and companies started entering the space and they started sponsoring streamers like me. So for example, They would just say, okay, for 2000 dollars a month, you just need to put our company logo and branding on your stream. You need …”
Pokimane: Creators must build credibility with smaller brands before landing major sponsors
“I knew I wanted to work with larger companies, but in order to do that, I kind of had to almost, like, build credibility by working with similar brands that maybe aren't as big, even if those sponsorships were perhaps a bit more difficult, or I wasn't as inter…”
Pokimane adopts an 'F yes or no' rule for brand sponsorships
“Luckily, I've kind of put in the work. I have a name and brand of my own, and so I can be really, really picky and choosy. So I guess the saying I have now is, if it's not an F yes, then it's a no. So I kind of just try to work with the companies that I'm real…”
Pokimane says online harassers act out in extremes to seek attention
“A lot of these people really just want your attention. They don't know how else to get it. They don't know how to get it in a positive manner, and so they will go the complete extreme opposite route”
Pokimane says pre-setting boundaries defuses invasive audience interactions
“If you reflect on these things prior and just kind of tell yourself that it's okay to say, I don't want to talk about these topics, I don't want to talk about this, and I hope you respect that, everything kind of just deflates. And things that feel like a mass…”
Pokimane prefers home-based streaming over traditional mainstream entertainment careers
“So when I think about it, I would much rather stay at home and have full creative control of everything I do and put out the content that I like.”
Pokimane aims to uplift women, POC, and LGBTQ+ creators in gaming
“Now that I recognize my position within the gaming industry, sometimes I do feel a pressure that is a bit difficult, which is to kind of Represent a lot of women in gaming, and also I absolutely want to uplift more women people of color, LGBTQ, just, I just wa…”
Pokimane: Content creators must diversify across platforms like income streams
“Also diversifying in the same way that you would want to diversify your streams of income. As a content creator, you have to do the same with your online platforms.”
Pokimane has 5M Twitch followers and over 20M followers cumulatively
“That's why you say, oh, you have five million on Twitch, but cumulatively you have over twenty million followers.”