Twitch streamer Pokimane discusses applying core business principles and audience diversification to long-term digital creator careers.
Insight
Pokimane: Creators must build credibility with smaller brands before landing major sponsors
“I knew I wanted to work with larger companies, but in order to do that, I kind of had to almost, like, build credibility by working with similar brands that maybe aren't as big, even if those sponsorships were perhaps a bit more difficult, or I wasn't as inter…”
Opinion
Pokimane says online harassers act out in extremes to seek attention
“A lot of these people really just want your attention. They don't know how else to get it. They don't know how to get it in a positive manner, and so they will go the complete extreme opposite route”
Assertion Not checkable as stated
Pokimane earned $2,000 monthly for early Twitch stream logo sponsorships
“Around that time, sponsors and companies started entering the space and they started sponsoring streamers like me. So for example, They would just say, okay, for 2000 dollars a month, you just need to put our company logo and branding on your stream. You need …”
Insight
Pokimane: Streamers must avoid dead air like radio hosts
“You can take breaks, but
You don't really want to take too many breaks, because one of the most important things about live streaming, in the same way that when you have a radio host, the saying, like, you want no dead air, so you don't want any moments where …”
Disclosure
Pokimane adopts an 'F yes or no' rule for brand sponsorships
“Luckily, I've kind of put in the work. I have a name and brand of my own, and so I can be really, really picky and choosy. So I guess the saying I have now is, if it's not an F yes, then it's a no. So I kind of just try to work with the companies that I'm real…”
Insight
Pokimane says pre-setting boundaries defuses invasive audience interactions
“If you reflect on these things prior and just kind of tell yourself that it's okay to say, I don't want to talk about these topics, I don't want to talk about this, and I hope you respect that, everything kind of just deflates. And things that feel like a mass…”