Pokimane: Creators must build credibility with smaller brands before landing major sponsors
Pokimane (Imane Anys) · How I Built Resilience: Pokimane · Sep 10, 2020 · at 13:42
Streamer Pokimane discusses her creator business strategy with Guy Raz, explaining how she established herself early on.
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“I knew I wanted to work with larger companies, but in order to do that, I kind of had to almost, like, build credibility by working with similar brands that maybe aren't as big, even if those sponsorships were perhaps a bit more difficult, or I wasn't as interested. I feel like that was the resume building part of my career.”
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