Podcast Industry

topic on 3 shows · 4 statements across 3 episodes

the Pitch How I Built This 20VC

4 statements about Podcast Industry, every show

THE PITCH Prediction Partly held up
Brawer: Podcast Industry Will Reach $100B by 2029
“The podcast industry is huge. It's growing at a compounded 30% per year, and that's projecting out to a hundred billion dollar industry by 20 29.”
Edward Brawer May 15, 2024 ▶ 3:29 $1.5M on the Line! Raising Venture Capital for the Future of Podcast Automation Software!
HOW I BUILT THIS Assertion Supported
The entire podcasting industry was estimated at just $125M in 2016
“The whole industry was thought to be worth a hundred and twenty-five million dollars.”
Hernán López Dec 11, 2023 ▶ 31:09 Wondery: Hernan Lopez
20VC Assertion Partly supported
Pittman: iHeartMedia generates 90% of all podcast industry profits
“And we are now the size of the next two podcast publishers combined. And we prime, so we got the more, more downloads than anyone else by a mile. We've also got more revenue than everybody. But what we really have is we're probably the only podcaster that has …”
Bob Pittman Dec 9, 2022 ▶ 36:24 Bob Pittman: How I Went from Creator of MTV to CEO of iHeartMedia | 20VC #958 · 20VC with Harry Stebbings
20VC Assertion Contradicted
Pittman: Top 1% of podcasts generate 99% of industry ad revenue
“Oh, it's probably more than that. It's probably, you know, given how many podcasts there are today, it's gotta be one 99.”
Bob Pittman Dec 9, 2022 ▶ 41:59 Bob Pittman: How I Went from Creator of MTV to CEO of iHeartMedia | 20VC #958 · 20VC with Harry Stebbings

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