Physical Retailers
topic on 3 shows · 3 statements across 3 episodes
WTF is with Nikhil Kamath 
Top Founders 
20VC
3 statements about Physical Retailers, every show
Biyani: Physical-first retailers fail at digital because they cannot think digital
“Being physical, attempting digital was the biggest mistake, because you can't think digital. People who are born digital, think digital. So you were born physical and thinking digital was adding one more layer, but that doesn't work.”
Harley Finkelstein: Physical retail stores must add value beyond location
“These physical retailers fundamentally need to understand that they have to add value and just being there, just having a store on its own is not enough.”
Magnan-Saurin: Ad clicks create no value for physical retailers
“Nowadays all the digital advertising platform are entirely focused on click. They optimize the clicks, they measure the click, but the click is fine for e-retailers because it equals a visit, but for a physical retailers clicks doesn't create value. They need …”