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Perfume

topic on 3 shows · 4 statements across 3 episodes

Founders We Live to Build the Knowledge Project

4 statements about Perfume, every show

WE LIVE TO BUILD Assertion Contradicted
Renoui: Saudi Arabia Consumes More Perfume Than Any Other Country
“You know, Saudi consumes perfume more than any other country in the world.”
Saleem Renoui Apr 29, 2025 ▶ 10:43 Picking the Hardest Business Model on Earth Has a Backdoor Exit
KNOWLEDGE PROJECT Assertion Not checkable as stated
Estée Lauder turned perfume into an everyday luxury
“Before Estee Lauder, perfume was precious, save for special occasions. After her, it became an everyday luxury.”
Shane Parrish Mar 11, 2025 ▶ 4:45 Estée Lauder: A Success Story
KNOWLEDGE PROJECT Assertion Supported
Estée Lauder expanded the fragrance market by selling perfume as bath oil
“When Estee entered Perfume, she didn't just ask herself how to get a five percent market share taking a slice from others. She grew the whole pie by redefining how perfume was used and calling it bath oil. The whole industry expanded as a result.”
Shane Parrish Mar 11, 2025 ▶ 52:05 Estée Lauder: A Success Story
FOUNDERS Assertion Supported
In 1938 One French Couture Dress Paid For 10 Tons of Coal
“In 1938 and 19 39, one exported courtier dress would pay for 10 tons of imported coal, and a liter of exported perfume would pay for two tons of imported gasoline.”
David Senra Apr 2, 2024 ▶ 12:51 The Biography of Balenciaga

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