perfume
2 statements across 1 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Mar 11, 2025 by Shane Parrish · across every show →
Everything said about perfume, oldest first
Mar 11, 2025 positive
Estée Lauder expanded the fragrance market by selling perfume as bath oil
“When Estee entered Perfume, she didn't just ask herself how to get a five percent market share taking a slice from others. She grew the whole pie by redefining how perfume was used and calling it bath oil. The whole industry expanded as a result.”