NutriSense
company on 3 shows · 13 statements across 1 episodes · said 34 times in 4 episodes since 2023
Top Founders 28 
All-In 5 
Lenny's Podcast 1
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Top Founders 28All-In 5Lenny's Podcast 1
2025 5 mentions in 2 episodes 3 per episode
2023 29 mentions in 2 episodes 15 per episode
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13 statements about NutriSense, every show
Start healthcare startups as D2C to prove demand before B2B
“It doesn't mean we're not going to go B to B. Our belief system is that as specifically around the healthcare industry, it's very hard and long takes to go to B to B. So the trend's been go direct to consumer show folks what is possible. And then push the indu…”
NutriSense paid average customer acquisition cost is around $200
“Yeah, around 200.
I'm around 200.”
NutriSense customer retention improved from three weeks to eight months
“When we first started, give you context, we first started, people would stay for like three weeks, right?
and now we've rated to the point people are staying seven, eight months on average.”
NutriSense pays suppliers $40 to $60 per 14-day CGM unit
“For us, it ranges anywhere from 40 to 60 per device the last 14 days.”
NutriSense pays telehealth prescription consultation fees regardless of doctor approval
“We need to also pay a medical third party provided to write the medical prescription for these devices. So that's the other part. So there's online consult. And so we have to pay for that no matter what the doctor decides, whether they want a prescription or n…”
NutriSense reaches 50,000 cumulative paying customers
“50,000 people have paid to us for at least one month or longer.”
NutriSense maintains 15,000 to 16,000 active monthly paying subscribers
“We're anywhere with someone like around 15 to 16,000 people a month.”
NutriSense generated just under $1M MRR one year ago
“A year ago, we were about three and a half less stats. So somewhere around a little under a million a month.”
Zavorotny: NutriSense runs an 18-person marketing team across 13 channels
“Now we have a. 18 person marketing team and it's everything from SEO, Facebook ads, Google ads, Twitter, Quora, Pinterest, every single thing you can imagine influencers, but it really went from just omni-channel to multi-channel with like 13 different channel…”
NutriSense paid mid-tens of thousands for its .com domain
“Well, let's say for the IO, we would pay seven dollars for the .com and mid tens of thousands.”