Notifications
topic on 2 shows · 5 statements across 4 episodes
5 statements about Notifications, every show
Phil Carter: Overusing Push Notifications and Emails Kills Engagement Channels
“Anytime you increase the number of notifications or emails you send, in the short term, it's like the sugar high. It's going to lead to a short-term pop in your metrics, but if you do that too many times, you kill the channel.”
Stebbings: Effective product notifications must either educate or inspire
“I think notifications like social posts, which is very simple. Everyone must either educate or inspire.”
Users Rarely Re-Enable App Notifications After Disabling Them
“I know this empirically, that once you turn a notification off, the chance of something turning that back on is extremely low.”
Evans: Push notifications are evolving into a distinct mobile runtime
“What's actually happening much more broadly than Facebook Messenger is you're seeing notifications becoming another runtime on the device.”
Evans: Mobile websites, apps, and notifications cycle endlessly into one another
“Every, every website attempts to expand until you can turn, get people to install an app. And then every app attempts to expand until you can send notifications. And then every notification expands until it becomes an app.”