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Newspaper Advertising

topic on 2 shows · 2 statements across 2 episodes

WTF is with Nikhil Kamath Top Founders

2 statements about Newspaper Advertising, every show

WTF Insight
Biyani: Brands can no longer be built using traditional TV or print ads
“Now you can't build a brand on newspaper advertising or television advertising, or outdoor. Now the way to create a brand is completely changed.”
Kishore Biyani May 7, 2023 ▶ 42:48 Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
TOP FOUNDERS Assertion Not checkable as stated
Magic City Ford cut print ads and outsells local competitors combined
“10 years ago, I made the decision to get out of the newspaper. We spend zero in the newspaper. All of our competitors are still in the newspaper. We outsell all of them combined.”
Cameron Johnson Feb 26, 2016 ▶ 7:10 Does This Ford Dealership Sell The Most Cars Ever? with Cameron Johnson Ep 9

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