Cameron Johnson discusses marketing channels and customer acquisition strategies for Magic City Ford.
0:00 / 0:06exact quote · 6.4s
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“10 years ago, I made the decision to get out of the newspaper. We spend zero in the newspaper. All of our competitors are still in the newspaper. We outsell all of them combined.”
quote is from the automated transcript, cleaned for reading:
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More from Cameron Johnson
Opinion
Anyone with $100,000 who wants a Tesla already owns one
“Anybody that has a 100,000 laying around that wants a Tesla already has one.”
Cameron JohnsonFeb 26, 2016▶ 10:36Does This Ford Dealership Sell The Most Cars Ever? with Cameron Johnson Ep 9
AssertionPartly supported
Ford sells 200,000 cars a month; Tesla sells 30,000 a year
“Ford sells 200,000 vehicles in a month. And Tesla will sell about 30,000 this year.”
Cameron JohnsonFeb 26, 2016▶ 10:08Does This Ford Dealership Sell The Most Cars Ever? with Cameron Johnson Ep 9
AssertionPartly supported
Hybrids represent less than 2% of the US auto market in 2016
“Hybrids have been out since 1999 with the Prius and hybrids still represent less than two percent of the market.”
Cameron JohnsonFeb 26, 2016▶ 9:54Does This Ford Dealership Sell The Most Cars Ever? with Cameron Johnson Ep 9
AssertionNot checkable as stated
Johnson: Donald Trump upgraded my family to Home Alone 2 suite
“So, sure enough, he had received my letter, and he had actually upgraded us into that suite the whole time we were there.”
Cameron JohnsonFeb 26, 2016▶ 3:09Does This Ford Dealership Sell The Most Cars Ever? with Cameron Johnson Ep 9
Disclosure
Magic City Ford expects $80M in 2016 revenue with 120 employees
“I have 120 employees. Well, we'll do close to eighty million this year in revenue.”
Cameron JohnsonFeb 26, 2016▶ 4:45Does This Ford Dealership Sell The Most Cars Ever? with Cameron Johnson Ep 9
AssertionSupported
Average net profit margin for a US car dealership is 1.8%
“So the national average for a car dealer makes 1.8%. Net to sales.”
Cameron JohnsonFeb 26, 2016▶ 5:00Does This Ford Dealership Sell The Most Cars Ever? with Cameron Johnson Ep 9
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