Multi Touch Attribution

“You can get really convoluted with, you know, first touch attribution, last touch, multi-touch attribution. It's often, ah, way more hassle than it's worth. Simply using those UTM referrers or asking your customers where they came, where they heard about your …”

“There's fully multi-touch attribution on big marketing spend that most do not need at this point, and it's really kind of trying to systematically go from peak to peak and not trying to buy systems that are either ahead of the curve or not being behind where y…”