multi-touch attribution
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 6, 2024 by Tom Blomfield · across every show →
Everything said about multi-touch attribution, oldest first
Jan 6, 2024 negative
Blomfield: Complex multi-touch attribution is more hassle than it is worth for startups
“You can get really convoluted with, you know, first touch attribution, last touch, multi-touch attribution. It's often, ah, way more hassle than it's worth. Simply using those UTM referrers or asking your customers where they came, where they heard about your …”