multi-touch attribution
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 4, 2023 by Phil Rader · across every show →
Everything said about multi-touch attribution, oldest first
Jul 4, 2023 negative
Rader: Most scaling SaaS companies do not need multi-touch attribution
“There's fully multi-touch attribution on big marketing spend that most do not need at this point, and it's really kind of trying to systematically go from peak to peak and not trying to buy systems that are either ahead of the curve or not being behind where y…”