Media Coverage
topic on 2 shows · 3 statements across 3 episodes
the Knowledge Project 
the a16z Podcast
3 statements about Media Coverage, every show
Sutherland: Triggering outrage in 1% of people yields free earned media
“In some ways, you could argue it's an ingenious marketing strategy, which is that you press the hot buttons of one percent of the population, so they then repeat your message accompanied by their own Signaling outrage. Meanwhile, you get free media coverage pr…”
Wenmachers: Securing media coverage is the non-negotiable core of PR
“Do not ignore media. Because if there's a good story, you have permission to do everything else. You can have every conversation. You can screw up occasionally. But if there's no media, then like, what are you doing?”
Klein: Trump proved media coverage volume matters far more than tone
“So Trump's innovation, so far as there is one, is that valence of media coverage doesn't really matter. It's not how it, what matters is not what how the media covers you. It's whether the media covers you. And he's willing to absorb a tremendous amount of inc…”