media coverage
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Dec 9, 2025 by Rory Sutherland · across every show →
Everything said about media coverage, oldest first
Dec 9, 2025 neutral
Sutherland: Triggering outrage in 1% of people yields free earned media
“In some ways, you could argue it's an ingenious marketing strategy, which is that you press the hot buttons of one percent of the population, so they then repeat your message accompanied by their own Signaling outrage. Meanwhile, you get free media coverage pr…”