Maveron

fund on 5 shows · 23 statements across 10 episodes · said 62 times in 16 episodes since 2016

20VC 52 How I Built This 8 Lenny's Podcast 1 Capital Allocators 1 Masters of Scale

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20VC 52How I Built This 8Capital Allocators 1Lenny's Podcast 1

2026 1 mention in 1 episode
2025 5 mentions in 2 episodes 3 per episode
2023 1 mention in 1 episode
2022 2 mentions in 2 episodes 1 per episode
2021 1 mention in 1 episode
2019 1 mention in 1 episode
2018 21 mentions in 2 episodes 11 per episode
2017 4 mentions in 1 episode
2016 26 mentions in 5 episodes 5 per episode

every mention on every show, scene by scene, with the transcript →

23 statements about Maveron, every show

HOW I BUILT THIS Assertion Not checkable as stated
Maveron told Serena & Lily they wouldn't even fund Starbucks in 2008
“In fact, Maveron, who was, you know, came from the money of Starbucks, they told us that if Starbucks had walked in their door right now, they wouldn't fund them.”
Lily Kanter Aug 3, 2026 ▶ 50:07 Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It
HOW I BUILT THIS Assertion Not checkable as stated
Errett: Howard Schultz urged Maveron to slow investments in fall 2007
“I will never forget it was the fall of 2007, and we had an investment meeting in Seattle, and he walked in and he said, we need to slow down our investments.”
Amy Errett Aug 18, 2025 ▶ 18:23 Madison Reed: Amy Errett
Errett: Maveron passed on an early investment in Dollar Shave Club
“We saw an investment at Maveron called Dollar Shave Club. And we passed.”
Amy Errett Aug 18, 2025 ▶ 24:34 Madison Reed: Amy Errett
Maveron passed on Dollar Shave Club over market size and Gillette fears
“We passed for all of the reasons that one might think at that time didn't make sense about Shaving, you know, size of the prize. How do you take Gillette on? Who's gonna buy this stuff? You know, sort of direct to consumer.”
Amy Errett Feb 7, 2025 ▶ 6:10 From fired to founder: How Madison Reed’s Amy Errett built a beauty empire | Masters of Scale
HOW I BUILT THIS Assertion Not checkable as stated
Top VCs including First Round and General Catalyst rejected Bombas
“I met with first round capital, general catalyst, Maveron, you know, all the names that we know today of backing up some of the biggest and best brands and companies. And Despite having connections or relationships with people, when I showed up with a deck tal…”
David Heath Sep 19, 2022 ▶ 58:20 Bombas: David Heath and Randy Goldberg
HOW I BUILT THIS Assertion Supported
Andy Dunn turned down Maveron job offer to build Bonobos
“I have this offer from a venture capital firm, which was a firm up in Seattle called Maveron, and I said, but I don't think I'm going to take it, because I'm going to sell pants on the internet.”
Andy Dunn Apr 4, 2022 ▶ 14:15 Bonobos: Andy Dunn (2019)
20VC Disclosure
Kaden: Maveron's Allbirds investment scaled with high capital efficiency
“There are companies that are scaling even in direct-to-consumer brands, and they're scaling with capital efficiency, you know, invested in Allbirds at Maveron. It's going really well, and they're extremely capital efficient, and customers love it, and they com…”
Rebecca Kaden Oct 1, 2018 ▶ 17:54 20VC: USV's Rebecca Kaden on Whether Venture Returns Can Be Made At Scale In Consumer Today & How To Navigate Consumer Investing In A World of Amazon
20VC Assertion Supported
Kaden: USV and Maveron intentionally resist the trend of fund size inflation
“So both Maveron and USV have similarly sized Funds by Design. Both firms believe in relatively small funds, a very focused approach to kind of series seed and series A investing, and resisting this macro environment of raising massive amounts of capital as oth…”
Rebecca Kaden Oct 1, 2018 ▶ 19:56 20VC: USV's Rebecca Kaden on Whether Venture Returns Can Be Made At Scale In Consumer Today & How To Navigate Consumer Investing In A World of Amazon
20VC Disclosure
Physical product brands represent only 25% of Maveron's portfolio
“Physical product companies might be a quarter of what we do.”
Jason Stoffer Jul 23, 2018 ▶ 23:09 20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron
20VC Assertion Not checkable as stated
Every Maveron portfolio Series B faces questions about Amazon
“Every single Series B that our portfolio companies raise, the question raised is, what's Amazon going to do?”
Jason Stoffer Jul 23, 2018 ▶ 25:09 20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron
20VC Disclosure
Maveron keeps investments unannounced due to competition from Amazon
“You know, my last three core investments still haven't been announced, largely out of fear of competition, both from Amazon.”
Jason Stoffer Jul 23, 2018 ▶ 27:34 20VC: The Metrics That Matter In Early-Stage Consumer, Why Moats Matter More Than Brand Today and How VCs Deal with S*** Hit The Fan Moments with Jason Stoffer, Managing Partner @ Maveron
20VC Insight
Kaden: Face-to-face interaction beats public writing for VC pattern recognition
“The strategy that I've taken the most and it could adopt over time is kind of feet on the street, really digging in with entrepreneurs having conversations often face to face and really understanding how they think that's been the most valuable for me in devel…”
Rebecca Kaden Mar 23, 2016 ▶ 4:15 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
20VC Assertion Not checkable as stated
Maveron uses a 10-point data-backed framework to evaluate entrepreneurs
“So we've actually tried to Map out what we think goes into a great entrepreneur and put it into 10 bullet points. And all of these bullet points are created through data of what we've seen work in our entrepreneurs and in other entrepreneurs in the past.”
Rebecca Kaden Mar 23, 2016 ▶ 6:06 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
20VC Opinion
Kaden: Stitch Fix founder Katrina Lake is exceptional at team building
“An entrepreneur who's fantastic at that, even though she's not in our portfolio is Katrina Lake at Stitch Fix. I've learned a lot from watching her. She just has hired an incredible team to execute there.”
Rebecca Kaden Mar 23, 2016 ▶ 7:40 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
20VC Insight
Kaden: Scaling physical product businesses to venture size requires rare founders
“You know, so all of that being said, I think it takes a special kind of entrepreneur to build brands with inventory and with physical product and to use technology to create the right leverage there to make it venture scale.”
Rebecca Kaden Mar 23, 2016 ▶ 14:50 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
20VC Disclosure
Maveron was Zulily's first investor, incubating the $6B company in-office
“I think Zulily a daily deal site for moms and kids, you know, IPO for about six billion dollars. We were the first investors in it. It actually started inside of our office in Seattle.”
Rebecca Kaden Mar 23, 2016 ▶ 16:43 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
20VC Disclosure
Kaden: Union Square Ventures and Benchmark prove small fund sizes work best
“I think one of the things I admire about Union Square and Benchmark is they've kept the fund sizes small and focused and we are big proponents of small fund sizes and focus at Maveron too, so I look to them for a lot of guidance.”
Rebecca Kaden Mar 23, 2016 ▶ 18:45 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
20VC Insight
Kaden: Narrowing a VC investment thesis accelerates and sharpens pattern recognition
“Partly because it helps hone our pattern recognition, which I know leads us back to the beginning, but as investing requires this ability to pattern match with great things that have come before, while still keeping that eye on the future, if you can narrow th…”
Rebecca Kaden Mar 23, 2016 ▶ 19:51 20VC: Maveron's Rebecca Kaden on The Patterns Of Entrepreneurship and Taking A Consumer Product From Niche To Mass Market
20VC Assertion Supported
CircleUp's 2012 seed round was rejected by over 60 investors
“And raised our seed round, which Maveron and Clayton Christensen wrote the book called the innovators dilemma through his hedge fund, Rose Park. They led that back in in 2012. That was a very hard round for us to raise, to be frank with you. And I think we wen…”
Ryan Caldbeck Feb 12, 2016 ▶ 15:43 20VC FF 035: Why Crowdfunding Is Not Right For Tech Startups with Ryan Caldbeck @ CircleUp
20VC Assertion Partly supported
Maveron exclusively invests in direct-to-consumer startups
“Every investment we make is something that is direct to consumer, so no enterprise, infrastructure, and hardly even B to B to C.”
David Wu Jul 29, 2015 ▶ 3:16 20 VC 058: 10 Key Traits To Be A Successful Founder with David Wu, General Partner @ Maveron
20VC Assertion Not checkable as stated
Easy seed funding creates peak competition in startup recruiting
“On the right team side, I think the recruiting environment's getting as competitive as it's ever been, and that's sort of the downside to how easy it is to get seed funding, and not only in terms of the talent”
David Wu Jul 29, 2015 ▶ 8:09 20 VC 058: 10 Key Traits To Be A Successful Founder with David Wu, General Partner @ Maveron
20VC Insight
Consumer startups offer minimal IP differentiation compared to founder execution
“There's less and less differentiation on the IP of consumer deals and much more around how well the team understands how to connect with end consumers.”
David Wu Jul 29, 2015 ▶ 13:25 20 VC 058: 10 Key Traits To Be A Successful Founder with David Wu, General Partner @ Maveron
20VC Disclosure
Maveron evaluates potential CEOs using a 10-trait scorecard reviewed post-investment
“We, we've kind of put together a list of 10 key traits that we believe are kind of the key success traits for a Maveron consumer successful founder, and we actually score all our potential investments CEOs against this scorecard, and we often look back six mon…”
David Wu Jul 29, 2015 ▶ 13:46 20 VC 058: 10 Key Traits To Be A Successful Founder with David Wu, General Partner @ Maveron

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