Marketing Software
topic on 2 shows · 3 statements across 3 episodes
3 statements about Marketing Software, every show
Calacanis: Standalone marketing software will disappear by 2026
“In 2026 26, there will be no such thing as marketing software that got Klaviyo public. Marketing sales support have already converged to one agent.”
Dharmesh Shah: HubSpot's original marketing software product reached over $1B ARR
“HubSpot started in the marketing software business. And about, I'll say maybe seven years in we decided that, okay, well, we have marketing software, and we loved it. We loved the category. It was growing and that product now is over a billion dollars in ARR”
Skok: Per-seat pricing works for sales software but fails for marketing tools
“And in the marketing area, that's not a great proxy, particularly in small companies, because There aren't really lots of people needed in marketing to make the product work well, and there typically isn't a large organization, not like sales, for example, whe…”