Magazines
topic on 3 shows · 3 statements across 3 episodes
Another Podcast
My First Million
How I Built This
3 statements about Magazines, every show
Fuller: Editorial represents only 25% of a magazine's costs
“And so typically a publisher, and here's the thing about magazines is that only 25% of the content 25% of the operations of that business actually is value added to a customer. You have audience development, you have magazine production, you have layout, like …”
Simkhai: Magazine publishers discount subscriptions to inflate their advertising base
“The mechanics of the business is these magazines are eager for subscribers because that's how they get their advertising base, and so they often would sell it the subscription at a discount just to get the subscriber.”