Luxury
topic on 2 shows · 4 statements across 3 episodes
WTF is with Nikhil Kamath 
How I Built This
4 statements about Luxury, every show
Chhatwal: Indian luxury hotels cost 20,000+ rupees while budget averages 4,000-5,000
“Because your luxury sits at 20 plus. And your budget and mid-scale sits around four, 5000.”
Shamani: Luxury brands should never be marketed using patriotism
“No, I think luxury, you should not sell with patriotism.”
Biyani: Sabyasachi is the first Indian brand being built in luxury
“No, I think the first brand which is being built in luxury is Sabya.”
Burch: Luxury is defined by emotion and feeling, not price point
“And sort of, I also felt luxury was not necessarily about a price point. And for me, it was, I was always taught through my mom and dad that it was really, About emotion, and how something makes you feel, and time, and I just had a different perspective on wha…”