Burch: Luxury is defined by emotion and feeling, not price point
Tory Burch · Tory Burch: Tory Burch · Jun 5, 2023 · at 21:50
Fashion designer Tory Burch explains her founding philosophy of attainable luxury when developing her fashion brand in the early 2000s.
0:00 / 0:18exact quote · 18.8s
720p mp4 · rendered on demand · StarZero watermark
“And sort of, I also felt luxury was not necessarily about a price point. And for me, it was, I was always taught through my mom and dad that it was really, About emotion, and how something makes you feel, and time, and I just had a different perspective on what luxury meant.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tory Burch
Co-founder Chris Burch personally sued Tory Burch and her entire board
“So we wanted him to change his concept, and then he sued us. He sued me personally and my entire board.”
Michael Kors CEO told Brigitte Klein joining Tory Burch was 'career suicide'
“President, and I'll never forget her boss at the time, John Idol, told her it was career suicide coming to work for us.”
Tory Burch: 2000s Culture Viewed Ambition as Acceptable for Men but Not Women
“I think we, I think it was in the ether that way back then. That it was okay for men to be ambitious, but not okay for women.”
Tory Burch avoided footwear licensing to prevent brand dilution, choosing partnerships
“It was dilutive, and I had seen so many wonderful brands
do too much licensing, and it was, it scared me, so we set up a production agreement.”