Laura Schaffer
person on 1 show · 8 statements across 1 episodes
On the record as a speaker too: Laura Schaffer across every show, appearances and statements → this page counts the times other people say the name.
8 statements about Laura Schaffer, every show
Schaffer: Integrating analytics with session replays explains user anomalies without interviews
“You know, talking to customers is very powerful, but in this case, just that simple use of kind of connecting and threading those technologies together could really get a good picture of that without needing to engage customers.”
Schaffer: Ask candidates about recent releases rather than cherry-picked successes
“The thing is everyone has like a big success story. Everyone does. So it really doesn't actually tell you very much to ask someone like, what's a great thing you released? Cause everyone can tell that. Instead, take, take that away. What's most recent ship is …”
Schaffer: Growth teams should accept lower confidence intervals to run more experiments
“And so there are definitely times where I will advocate for and I will push for and I will myself use. Lower, lower confidence intervals than 95%, especially if that, like, doubles the amount of experiments that you can run in a year, right? End of the day, th…”
Schaffer: A/B testing is one of the most expensive validation methods
“A-B testing is one of the most expensive kinds of ways to validate an experiment, right? It you know, often requires design and engineering and the PM or growth person or marketing person who's crafting it, right? All these things Or investments that take a lo…”
Schaffer: Microsoft and Netflix experimentation shows 80% to 90% of hypotheses fail
“Companies like Netflix and Microsoft, there's over and over again. 80 plus percent. Some companies say 90% of things fail.”
Schaffer: Adding onboarding questions boosted Twilio signups by five percent
“I'm not kidding. It improved conversion. Like there's no personalization, nothing past it, just the questions. It improved conversion by like five percent, like just improved signups.”
Schaffer: Market expansion and product additions increase developer onboarding friction
“As we were penetrating new markets, adding more products, we were adding complexity and we were pulling in folks who were a little bit less motivated. And those things contributed to people saying, this is difficult.”
Schaffer: Executive disconnect from customers creates career leverage for frontline employees
“Your executive team and executive teams at companies are often very sharp, but the nature of their day to day just does not link them with customers. Right. And that means that over time, especially as a company grows, they often lose access to some of the bes…”