Schaffer: Market expansion and product additions increase developer onboarding friction
Laura Schaffer · Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude) · Mar 9, 2023 · at 13:37
Laura Schaffer discusses why Twilio customers started struggling to onboard despite executive conviction that the product was universally easy for developers.
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“As we were penetrating new markets, adding more products, we were adding complexity and we were pulling in folks who were a little bit less motivated. And those things contributed to people saying, this is difficult.”
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