Twilio

includes Twilio Code Exchange

9 statements across 6 episodes · 2 bullish · 0 bearish · 6 people on the record · first statement Jul 31, 2022 by Crystal Widjaja · said 50 times in 18 episodes since 2022 · across every show →

Mentions by year, the whole family

brought up most by Lenny Rachitsky (31), Laura Schaffer (10), Peter Deng (1), Madhavan Ramanujam (1), Gina Gotthilf (1), Elena Verna (1), Crystal Widjaja (1), Camille Hearst (1)

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2024 4 mentions in 4 episodes 1 per episode
2023 36 mentions in 5 episodes 7 per episode
2022 3 mentions in 3 episodes 1 per episode

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Everything said about Twilio, oldest first

Jul 31, 2022 positive
Assertion Not checkable as stated
Widjaja: Gojek's first growth SMS experiment increased driver acceptance by 2%
“Our first real growth experiment, we were actually still the data team at this time, was to connect a quick Python script to the Twilio API that we had access to. And we SMSed a bunch of drivers through a CSV that we uploaded that said like, Hey, you're accept…”
Crystal Widjaja Jul 31, 2022 ▶ 54:57 How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu
Dec 8, 2022
Disclosure
Segment successfully shifted its pricing metric from API calls to tracked users
“What they actually did was we work with them and we kind of identified that monthly tracked users, what was a much better metric into how customers perceive value. And that was the more fairer metric for customers. Like if you're tracking more users in segment…”
Madhavan Ramanujam Dec 8, 2022 ▶ 1:02:44 The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
Mar 9, 2023
Assertion Not checkable as stated
Schaffer: A FAANG company deployed Twilio without ever speaking to sales
“There was a Fang company who signed up for Twilio. Built a POC, launched to production, all this, and operate in that space for months without engaging once with sales.”
Laura Schaffer Mar 9, 2023 ▶ 1:08:00 Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude)
Mar 9, 2023 neutral
Insight
Schaffer: Market expansion and product additions increase developer onboarding friction
“As we were penetrating new markets, adding more products, we were adding complexity and we were pulling in folks who were a little bit less motivated. And those things contributed to people saying, this is difficult.”
Laura Schaffer Mar 9, 2023 ▶ 13:37 Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude)
Mar 9, 2023 positive
Assertion Not checkable as stated
Schaffer: Adding onboarding questions boosted Twilio signups by five percent
“I'm not kidding. It improved conversion. Like there's no personalization, nothing past it, just the questions. It improved conversion by like five percent, like just improved signups.”
Laura Schaffer Mar 9, 2023 ▶ 23:37 Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude)
Mar 9, 2023
Insight
Schaffer: Poor conversion in logical funnels signals psychological friction
“And if something like very logical isn't converting well, sometimes it means that you're battling against the psyche of the user and you want to take a step back and You know, think about and learn about where someone is psychologically in your space.”
Laura Schaffer Mar 9, 2023 ▶ 33:39 Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude)
Aug 18, 2024
Insight
Yien: Developer and designer-focused companies do not need dedicated product managers
“The broader point is that truly not every team needs a product manager, but the activities, the outcome that one would drive needs to get done no matter what. And in some cases, this is why the prototypical companies that everyone references when they say they…”
Kevin Yien Aug 18, 2024 ▶ 8:44 Unorthodox PM tips: Automating user insights, unselling candidates, decision logs, more | Kevin Yien
Aug 25, 2024
Assertion Not checkable as stated
TBH grew in 2017 using server-side Twilio SMS invites
“TBH grew through variety of things, people sharing their messages to Snapchat and text invites. And that was 2017. And the way you invited your friends on TBH was that you tap their name your contact name and there was a button that said invite. And then we us…”
Nikita Bier Aug 25, 2024 ▶ 58:05 How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
Jul 31, 2025 neutral
Insight
Taylor: Developer-led GTM fails when targeting non-engineering business lines
“Developer-led... Motion there is to It does appeal to an individual engineer, often within the department of the CTO who have accountability and a fair amount of latitude to choose a solution. This works if your product is sort of a platform product. It doesn'…”
Bret Taylor Jul 31, 2025 ▶ 1:17:46 He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
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