Widjaja: Gojek's first growth SMS experiment increased driver acceptance by 2%
Crystal Widjaja · How to scrappily hire for, measure, and unlock growth | Crystal Widjaja, Gojek and Kumu · Jul 31, 2022 · at 54:57
Crystal Widjaja, former growth lead at Gojek, describes Gojek's earliest growth experiment to Lenny Rachitsky.
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“Our first real growth experiment, we were actually still the data team at this time, was to connect a quick Python script to the Twilio API that we had access to. And we SMSed a bunch of drivers through a CSV that we uploaded that said like, Hey, you're acceptance rate is really low. You're not supposed to do that. Please accept all the rides that you are getting. And that actually increased acceptance rates by two percent across the board.”
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