Schaffer: Integrating analytics with session replays explains user anomalies without interviews
Laura Schaffer · Career frameworks, A/B testing, onboarding tips, selling to engineers | Laura Schaffer (Amplitude) · Mar 9, 2023 · at 1:18:38
Laura Schaffer, VP of Growth at Amplitude, explains how combining event analytics, Segment, and Hotjar session replays enables rapid qualitative investigation of user drop-offs.
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“You know, talking to customers is very powerful, but in this case, just that simple use of kind of connecting and threading those technologies together could really get a good picture of that without needing to engage customers.”
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