Amplitude

“If you need an app mobile device event tracking, I usually recommend Clevertap because Mixpanel has unfortunately failed me a lot and Amplitude doesn't have the CRM components that I would need all in one space.”

“I've seen it done at SurveyMonkey, where we weren't chasing after enterprise, go to a market expansion, and we let go of growth, and then we overcorrected. I've seen it done to some capacity at Netlify, at Amplitude. Every company goes through some flavor of i…”

“Ultimately I think you shouldn't rely on individual people. You should think of evangelists as almost like concentric circles of your community and some people who just happen to have more expertise.”

“Companies put money in and that sort of creates skin in the game. They're really paying you less for the professional services and more for the accountability and the access to the expertise.”

“This is a skill and skill is knowledge times practice mediated by your environment, the habits you form and the motivation that you have into particular things.”

“One anti pattern I see a lot on the part of implementing analytics is that people go in and like undertake this like huge implementation. You know, they want to like implement all their events. They kind of want to get, they want to treat it like this big proj…”

“This sort of, I do believe there's sort of this fundamental attribution bias at play. Where people in these high-performings don't acknowledge the amount that luck and inertia has been a part of what they're doing. And that the people in the big companies or t…”

“Your executive team and executive teams at companies are often very sharp, but the nature of their day to day just does not link them with customers. Right. And that means that over time, especially as a company grows, they often lose access to some of the bes…”

“And so there are definitely times where I will advocate for and I will push for and I will myself use. Lower, lower confidence intervals than 95%, especially if that, like, doubles the amount of experiments that you can run in a year, right? End of the day, th…”

“A-B testing is one of the most expensive kinds of ways to validate an experiment, right? It you know, often requires design and engineering and the PM or growth person or marketing person who's crafting it, right? All these things Or investments that take a lo…”

“You know, talking to customers is very powerful, but in this case, just that simple use of kind of connecting and threading those technologies together could really get a good picture of that without needing to engage customers.”

“The thing that I think sticks across all companies, not just Amplitude making the shift is just that, that when you're doing this, do not think this is a copy paste, but like chop it for parts thing. Don't start with your product when you're building out your …”

“For example, I remember Amplitude. They are pursuing PLG now, but they used to have a lot of barrier. Like as an end user, it's hard for me to put that code into my product and see my data. Right. But they build a really realistic interactive demo that's getti…”

“So a couple of benchmarks for you all across Netlify, Miro or Amplitude, which are all of the companies I've worked at. It was 12 months plus of usage. That had to happen before sales contracts can be created on sustainable way. Now that's not an all encompass…”

“If I was a B to C business, I'd buy Amplitude for my CDP, I'd buy customer IO, and maybe I'd upgrade to Braze in the future. I'd put everything in Snowflake. I'd buy high touch to reverse ETL, that data out to my ad networks. For attribution, probably AppSlyer…”

“In amplitude, for example they measure learn active learning users or weekly active learning users, which are users that found in the tool, some insight that was so important that they shared it with at least two other users and they consume it.”

“However, what I can say, it's on par with benchmarks of other B to B SaaS products that I've ever worked at. And I worked with Miro, Dropbox, SurveyMonkey, Netlify Amplitude and others.”