Qu: Amplitude used interactive demos to bypass technical integration barriers
Hila Qu · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · Apr 2, 2023 · at 20:48
Former GitLab Director of Growth Hila Qu discusses how B2B software companies can build self-serve entry points when live technical setup has high friction.
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“For example, I remember Amplitude. They are pursuing PLG now, but they used to have a lot of barrier. Like as an end user, it's hard for me to put that code into my product and see my data. Right. But they build a really realistic interactive demo that's getting closer to PLG. So it's not PLG, but it's getting closer and you can already See the value and play with it yourself.”
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