Hila Qu: Adding PLG requires at least a 1-to-2 year commitment
Hila Qu · The ultimate guide to adding a PLG motion | Hila Qu (Reforge, GitLab) · Apr 2, 2023 · at 13:54
Hila Qu, former Director of Growth at GitLab and EIR at Reforge, explains the common pitfalls when sales-led B2B companies attempt to transition to product-led growth.
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“You need to commit to at least a year or even two years. Kind of roadmap to build this entire thing out and change the process internally sometimes as well to support that.”
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