Lamborghini Urus
product on 4 shows · 6 statements across 4 episodes · said 27 times in 10 episodes since 2021
TBPN 19 
Acquired 5 
Startup Acquisition Stories 2 
My First Million 1
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TBPN 19Acquired 5Startup Acquisition Stories 2My First Million 1
2026 8 mentions in 3 episodes 3 per episode
- Ferrari: What happens when you staple a luxury brand to a sports team? (Audio) · Acquired
- The Collapse of Situational Awareness, Ferrari Luce Stays on Track for 2026 | Diet TBPN
- The Jamie Dimon Apple Card, Greenland Ideas, WB-Paramount, TBPN x Vanity Fair | Diet TBPN
- every mention in 2026, scene by scene →
2025 2 mentions in 1 episode
2024 13 mentions in 3 episodes 4 per episode
2023 1 mention in 1 episode
2022 2 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
6 statements about Lamborghini Urus, every show
Coogan: Ferrari Luce was not designed as mass-market Urus competitor
“I don't see this as their Urus. I don't see this as they were trying to make a mass market daily. I think that they were trying to make a very iconic, very iconoclastic, very contrarian car that was bold and weird and different, And it happened to be daily-abl…”
Hays: Ferrari Luce hurts brand unless driving mass volume
“My view is that I don't think they should have done a car like this because I do think it hurts the brand unless it was going to drive so many sales that it could make the rest of the cars that they make better, right? Like what the Cayenne did for Porsche or …”
Rosenthal: The Lamborghini Urus shares its platform with the VW Touareg
“The Lamborghini Urus, the Lamborghini SUV, that is the same platform as the Porsche Cayenne, which is the same platform as the Volkswagen Touareg. When you buy a Lamborghini Urus, you are buying a car that is essentially a Volkswagen Touareg.”
Gilbert: Over 60% of Lamborghinis Sold Are SUVs
“Astonishingly, over 60% of Lamborghinis now sold are their SUV.”
DeMuro: Used Aston Martin DBXs trade at $75k–$80k vs $175k for Urus
“Used DBXs are already 7580, that's their SUV. Used Uruses are still, like, one 75, and the price point is pretty similar new”