K Factor
topic on 2 shows · 4 statements across 2 episodes
the Startup Ideas Podcast 
20VC
4 statements about K Factor, every show
Isenberg: Screenshot-worthy product features drive virality and K-factor growth
“And also that's really screenshot worthy, right? Like I want to share that on other platforms. I think that's brilliant. Cause that's going to generate, that's going to basically get my K factor, AKA you know, my virality up. People are going to be sharing the…”
Baker: Very few products maintain a K-factor above 1 today
“I think very few products have K-Factors above one these days. It's just a lot harder to get things to go viral these days.”
Baker: A 0.5 K-factor doubles customer acquisition per marketing dollar
“Because even with a K factor of something like .5, you're basically able to acquire twice as many customers for the same marketing cost.”
Ed Baker: Core Virality Frameworks Have Remained Unchanged Over Decades
“The basic framework of virality is the same today as it was even 20 years ago when I first started working on it, in terms of how you calculate your K-factor and how you draw out the viral loop. The framework is the same, but the channels themselves have chang…”