K-factor

also referred to as: k factor · k-factors

3 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Feb 16, 2022 by Ed Baker · across every show →

Everything said about K-factor, oldest first

Feb 16, 2022 neutral

Insight

Ed Baker: Core Virality Frameworks Have Remained Unchanged Over Decades

“The basic framework of virality is the same today as it was even 20 years ago when I first started working on it, in terms of how you calculate your K-factor and how you draw out the viral loop. The framework is the same, but the channels themselves have chang…”

Ed Baker Feb 16, 2022 ▶ 44:06 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @

Feb 16, 2022 bearish

Assertion Not checkable as stated

Baker: Very few products maintain a K-factor above 1 today

“I think very few products have K-Factors above one these days. It's just a lot harder to get things to go viral these days.”

Ed Baker Feb 16, 2022 ▶ 41:32 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @

Feb 16, 2022

Insight

Baker: A 0.5 K-factor doubles customer acquisition per marketing dollar

“Because even with a K factor of something like .5, you're basically able to acquire twice as many customers for the same marketing cost.”

Ed Baker Feb 16, 2022 ▶ 41:52 20Growth: Five Key Functions of a Growth Team, The Biggest Lessons Starting Uber's Growth Team and Scaling Facebook's, How To Structure The Hiring Process for Growth and What Separates Good From Great in Growth Leaders with Ed Baker, Former VP of Growth @

K-factor

Everything said about K-factor, oldest first

Turn any episode into a week of clips.