Parrish: Eliza Rockefeller kept ledgers and taught financial stewardship
“She kept her own ledger, and she taught her children that every dollar was held in trust whether anyone was watching or not.”
Rockefeller Used His Mother's 'Let It Simmer' Maxim to Outmaneuver Tycoons
“We will let it simmer, she would routinely say. It was her standing counsel against deciding anything in haste, and John D. Rockefeller would use those exact words to outmaneuver and outweigh Wall Street tycoons and independent refiners for the next 70 years.”
Rockefeller's Father Ruthlessly Called In Loans to Test His Sons
“He loaned them money at the going rate of interest, showing them that they could do it too. But then, after they absorbed that lesson and tried it out for themselves, he'd go one step further and call in his loans to them suddenly, when they least expected it,…”
Parrish: Young Rockefeller resold bulk candy to siblings at marked-up prices
“He had saved enough money to buy candy by the pound and then sell it piece by piece to his siblings at marked-up prices, keeping his profits in a little box on the mantle.”
Parrish: Rockefeller loaned money at interest before age fourteen
“He added with some pride that he had loaned out money and got interest on it before he was 14 years old, and I knew well how to make out a note. My father taught me these things.”
Parrish: Rockefeller commemorated the day he got his first job by flying a flag every year
“For the rest of his life, every September the 26th, a flag flew over his house. Job day.”
Rockefeller Relentlessly Audited Eight-Dollar Discrepancies Despite Earning Millions Annually
“Decades later, as an old man with yearly income well past three million dollars, or more than fifty million dollars today, Rockefeller caught an error of 10 dollars and eight cents in a railroad's payment to him. He had his secretary write a letter asking for …”
Parrish: 19th-century railroads secretly rebated high-volume shippers below posted rates
“The official bill on a railroad shipment always showed a fixed rate, the same rate the railroad printed on the public schedule for everyone to see and what Rockefeller assumed, at first, everyone would pay. But the right kind of shipper, after he had moved eno…”
Rockefeller Realized Borrowing Was Rational Whenever Returns Exceeded Interest Costs
“He had already figured out that if the return on borrowed money exceeded the cost of the loan, Then the rational move was to borrow more. Interest was just the price of growth, and the more you grew, the more you could borrow again.”
Parrish: Refiners controlled the strategic choke point between crude supply and consumer demand
“The refiner had control sitting at the choke point between the raw material and the customer.”
Flagler: Friendships Founded on Business Beat Businesses Founded on Friendship
“A friendship founded on business is a good deal better than our business founded on friendship.”
Parrish: Standard Oil Could Not Have Grown Massive Without Flagler
“Ask anyone today who built Standard Oil, and people will say Rockefeller. They should say Rockefeller and Flagler. The company could not have grown nearly as large without both of them.”
Rockefeller Predicted Standard Oil Would Someday Refine All Oil
“The Standard Oil Company will someday refine all of the oil and make all of the barrels.”
Rockefeller: Desperate Competitors Ignorant of Their Costs Are the Most Dangerous
“It is to be remembered that oftentimes the most difficult competition comes not from the strong, intelligent, conservative competitor, but from the man who is holding on by the eyelids, is ignorant of his costs, and anyway has got to keep running or bust.”
Parrish: Rockefeller installed home telegraph to spend afternoons with family
“He had a telegraph wire run between his office and his house so he could spend three or four afternoons a week at home, Planting trees and playing with his kids, all the while he kept one of the largest companies on earth humming along down the road.”
Parrish: Rockefeller's father lived bigamously under alias in Illinois
“The children had no idea that their jolly grandfather was now living under a false name in Illinois with a second wife who knew nothing of their existence.”
Parrish: Rockefeller's Standard Oil stock was worth $18M in 1879
“When a newspaper that year guessed his fortune, it said five million dollars, and he didn't correct them. He never did. But we know now that a standard oil stock alone at the time was worth about eighteen million.”
Parrish: Rockefeller's Public Role Shielded Standard Oil's Real Operators
“I suspect that because he was such a focal point for the public attention, the company was able to keep going for decades.”
Parrish: Ida Tarbell damaged Rockefeller more than all politicians and investigators combined
“This one magazine writer did more to damage John D. Rockefeller than every senator, investigator, and ranting reporter combined”
Rockefeller wore rotating wigs of varying lengths to simulate natural hair growth
“And in time, he would keep a rotation of wigs, Cut to different lengths, which he wore in sequence over the weeks so that his hair seemed to grow longer and then be freshly trimmed.”
Rockefeller Refused to Publicly Respond to Critics, Trusting Time Over Arguments
“If she is right, we will not gain anything by answering, and if she is wrong, time will vindicate us.”
Rockefeller: The Public Always Attacks Remarkable Success
“The world is full of socialists and anarchists. Whenever a man succeeds remarkably in any particular line of business, they jump on him and cry him down. And the crowd is always ready to help tear down a successful man.”
Parrish: Rockefeller Jr. distributed over $1B after leaving Standard Oil in 1910
“In 1910, Junior made his decision and resigned from the board of Standard Oil and stepped away from the business side for good. His real life's work would be the other machine, the giving one. Over the next half century, he moved more than a billion dollars of…”
Parrish: Most valuable item in Cettie Rockefeller's wardrobe was a $150 coat
“When they inventory Seti's wardrobe, it told its own story of their lifestyle. The wife of the richest man on earth had owned almost nothing of value. The costliest thing in her closet was a sealskin coat appraised at a 150 dollars.”
Parrish: Playing Rail Against Water Logistics Dramatically Cuts Shipping Rates
“If you could only ship by water, you could only ship when the lake wasn't frozen. If you could only ship by rail, the railroad dictated your rates, but when you could play them off one another, you actually got much lower rates.”
Standard Oil Secretly Retained Acquired Brands to Evade Scrutiny and Accelerate Rollups
“Not only do I think that was a key to how quickly and fast they rolled everything up, but it probably enabled them to keep going a lot longer than they otherwise would have, because it took so long to figure out what was going on.”
Sanchez: How Rockefeller acquired 23 competing refineries in just 28 days
“So this is how Rockefeller swallowed 23 companies in 28 days. 18 owners took cash. Five took stock in Standard Oil.”
Mackey: Musk and Rockefeller are among the greatest heroes in history
“And somebody like Elon Musk, he gets a very, very, very tiny sliver of the value that he creates for the whole world. I mean, He's created, he and people like Rockefeller, they're lambasted as the villains when they are the greatest heroes that have ever, ever…”
Rockefeller: People fail to achieve big things because they lack concentration
“Do not many of us who fail to achieve big things fail because we lack concentration. The art of concentrating the mind on the thing to be done at the proper time and to the exclusion of everything else.”
Rockefeller only agreed to meet Cornelius Vanderbilt inside his own Cleveland office
“And Rockefeller would only meet with Vanderbilt if Vanderbilt came to Cleveland and met Rockefeller inside of his office.”
Employees reported John D. Rockefeller never lost his temper or raised his voice
“Many employees said that he never lost his temper, raised his voice, uttered a profane word or acted discourteously.”
Rockefeller's operating model: solve a problem, delegate administration, move to next
“Find a problem. Work at it, solve it as well as I can, put the administration of that problem in good hands, and then go on to the next one.”
Elite performers win through intense information-gathering effort rather than raw talent
“Now, another trait that Rockefeller had is this maxim that says the good ones, no more. This is not an issue of talent or intelligence. This is an issue of effort. They just collect more information. They know more about what they're doing.”
Standard Oil's monopoly depended on early mastery of freight transportation
“There is no standard oil monopoly without this happening. Since they are shipping commodities all over the country, this is before he gets into the oil business. Obviously he has to study the business of transportation. The business of transportation is going …”
Early oil refineries cost about $1,000 to start with minimal staff
“So when he gets into the oil refining business, it has no barriers to entry costs about a thousand dollars to start a refinery and only requires a few people to run it.”
Water freight was 50% cheaper than rail for early oil refiners
“Shipping by water was 50% cheaper than shipping by rail.”
John D. Rockefeller owned a world-leading oil refinery at age 25
“A few weeks later, the newspapers announced his new partnership, revealing who had backed his bid, and the news that Rockefeller is, at 25 years old, an owner of one of the largest refineries in the world.”
Rockefeller remained silent in meetings to collect information from counterparties
“He wanted to collect information and never give any information. He sat quiet in meetings. He encouraged his partners to quote, let the other fellow talk.”
Rockefeller personally studied the full oil supply chain to out-research competitors
“Rockefeller collected more information than anybody else. He studied all sides of the oil industry. He traveled to the oil regions and got to know the business from that end. He talked to producers, the men who drew oil from the ground, to the people that carr…”
Rockefeller tasked Henry Flagler with a single focus on transportation costs
“Rockefeller gives Flagler one job. You see how he keeps doing this over and over again. You are going to focus on your top priority. What does he want Flagler to focus on? Concentrate fully on our highest priority transportation. Flagler had a single objective…”
Rockefeller capped dividends to retain profits inside Standard Oil
“The final element in Rockefeller, Rockefeller strategy is that only a fraction of the profits would be distributed as dividends among the five stockholders. He wanted the rest retained in the business.”
Rockefeller maintained vast cash reserves to win bidding wars and survive downturns
“It is impossible to comprehend Rockefeller's breathtaking ascent without realizing that he always moved into battle backed by abundant cash. Whether writing out downturns or coasting on booms, he kept plentiful reserves and won many bidding contests simply bec…”
Rockefeller actively speculated in oil futures between 1867 and 1868
“So even though later on Rockefeller would say that he despised speculators early in his career, he speculated in oil futures and he may have not survived if he didn't do this. And speculating oil futures is a very tricky business. And it was so important to hi…”
Standard Oil targeted Erie Railroad for rebates because it needed traffic
“So when they think about who to target for the largest possible rebates, they concentrate on the Erie railroad. Why? Because it was one of the smaller railroads at the time and therefore more hungry for traffic. This deal at Rockefeller is going to work out wi…”
Railroad rebates added $50,000 in annual profit to Rockefeller in the 1860s
“So these rebates are adding 50,000 dollars a year in profit each year at a time when most other refiners Couldn't even break even. Most of them were losing money.”
Rockefeller refined 1,500 barrels daily while shipping 4,200 through his freight contracts
“Rockefeller's company is refining about 1500 barrels a day, but they're shipping 4200 barrels a day.”
Rockefeller overpaid $150,000 for Oliver Payne's company to acquire political connections
“He approaches a guy named Oliver Payne, and he offers to buy his company for 400,000 dollars and to give him a position in Standard Oil. The company was only worth 250,000, but Payne came from a politically connected family in Cleveland, and Payne's connection…”
Standard Oil built its empire by secretly acquiring refiners under original names
“Rockefeller would buy the companies, but you'd have them operate as if nothing had changed. They'd keep the same name. No connection to standard would ever be revealed publicly. The hidden company was a technique that Standard would use to build its empire. Th…”
Crude producer boycott slashed Standard Oil workforce from 1,200 to 70
“When there was a boycott organized by companies taking crude out of the ground against Rockefeller, they essentially shut off his supplies to his raw materials. This goes on for several months. It's so drastic. It takes standard oil's employee count from 1200 …”
Rockefeller used the Leading Refiners Association to access competitors' financial data
“In fact, the information he gets from this association helps him become a monopoly. And so Rockefeller's actually chosen to be the head of the association. That's really important because then he gets to know every single business. He has to see their books. H…”
Rockefeller received daily inventory and shipment reports anywhere in the world
“Regardless of where he was in the world, every day he received a sheet that listed how much crude oil they had on hand, the number of barrels, the total number of gallons of refined that were shipped the previous day and any other vital statistic of the busine…”
Standard Oil secretly funded patent litigation to financially bleed a rival
“Standard Oil had secretly approached Tweedle and told them that they will cover all the legal costs when Tweedle gets sued for patent infringement, which indeed happens. They then purposely drag the case through the court slowly to bleed the smaller company. E…”
Rockefeller: Consolidate the strongest independent first to easily capture the rest
“Rockefeller would tell his partners, concentrate first on the largest and strongest independent with him secured. The balance can be brought in easily.”
Rockefeller cut refined oil prices below cost to break competitors
“He would cut the price of refined to below costs, knowing that every sale is now competitor had to drop the price to meet only hasten their demise. He would keep the prices low until he broke the competitors that didn't want to consolidate or sell.”
Standard Oil commercialized over 50 oil byproducts without inventing a single one
“So standard oil sold over 50 byproducts from the refining of oil. Standard did not create a single one of those innovations. Rockefeller would let others experiment. He'd wait until they developed a profitable market, and then he would move in.”
Ellison: Gates is dangerous like Rockefeller, utterly relentless and wanting it all
“Someone once said Bill wants people to think that he is Thomas Edison when he is really Rockefeller. If he was Edison, he would be less dangerous. He is utterly relentless. He is indefatigable. He is absolutely focused, and he wants it all.”
Rockefeller Grew Wealthier in Retirement Because Automobiles Spiked Petroleum Demand
“Rockefeller's likely the richest person on in the world at the time he retired, but he actually got richer and wealthier in retirement than he did when he was working because somebody else invented a technology that created more demand for his product.”
Senra: Rockefeller, Carnegie, Griffin, and Walton won through faster tech investment
“They all have in common that they invest in technology, the savings compound, and it could be gives you an advantage over slower moving competitors, and it could be a, the difference between a profit and a loss, and if you go back and look at Rockefeller, Carn…”
Munger considered John D. Rockefeller the greatest entrepreneur ever
“When I went to Charlie Munger's house and got, got to have dinner with him, he actually said that he thought Rockefeller was the greatest entrepreneur of all time.”
Rockefeller made more retirement wealth because Ford's Model T expanded oil demand
“Rockefeller made more money in retirement from his oil stocks because Henry Ford invented the model T invented the mass production of automobiles, which then what does that do drastically increase the demand for Rockefeller's product?”