IDFA
product on 3 shows · 3 statements across 3 episodes · said 3 times in 1 episodes since 2022
All-In 3 
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All-In 3
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Austin Hay: Deterministic mobile ad tracking via IDFAs is effectively dead
“From 20 10 to 20 20, we had the golden years of deterministic matching where, you know, it was very easy to run an ad and understand with precision who installed the app. Maybe you don't know their name, but you actually would know their IDFA and you could tie…”
Gerstner: Apple's IDFA changes 'pickpocketed' $2B from the advertising industry
“Apple's changes with IDFA literally pickpocketed the industry two billion dollars this year under the auspices of privacy.”
Evans: Apple's SKAdNetwork limits conversion attribution data compared to IDFA
“They're going to turn it off and replace it with something called SK Ad Network, which will really just tell you there was an install, but not tell you what or how much it resulted in, which is like massively less useful.”