IDFA
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Aug 13, 2023 by Austin Hay · across every show →
Everything said about IDFA, oldest first
Aug 13, 2023 negative
Austin Hay: Deterministic mobile ad tracking via IDFAs is effectively dead
“From 20 10 to 20 20, we had the golden years of deterministic matching where, you know, it was very easy to run an ad and understand with precision who installed the app. Maybe you don't know their name, but you actually would know their IDFA and you could tie…”