Vikas Nahar used an 80-lakh government loan to fund Happilo without dilution
“So we got a 80 lakhs loan under the CGT, MSC scheme.
Right.
so we initially did not have to, you know, dilute our equity to raise some seed capital.”
BigBasket launched Happilo across eight metro cities for a one-month exclusive
“So he told, okay, you give me one month exclusive launch for Big Basket.
I will launch you across all eight metro cities in India.”
Happilo Operates in 10,000 Indian Stores with Over 200 Distribution Partners
“Today we are available in 10,000 stores across India, and we have more than 200 distributor channel partners as well”
Nahar: Around 90% of Happilo's earliest employees remain with the company
“Who all joined us in initial days, right? In the two run 16th and seventies around 90% of the people are still with us, right?”
Nahar: Happilo is expanding internationally via Amazon in US, Australia, and Middle East
“We are actually now going to international markets as well. We are starting our exports. We are setting up, you know systems where we can sell on, say, amazon.com in U.S. And, you know, Amazon Australia and Amazon Middle East.”
Happilo is the first food brand in years to secure IPL sponsorship
“There is no food brand actually who has done this kind of association in IPL. For many years now, I think we are trying to break that clutter. It's not only the gaming and the IT companies were there, and actually we are the first food company to represent, ho…”
Happilo: 60-65% of revenue comes from e-commerce channels
“And today, I think largely around 60, 65% of the business comes from e-commerce and the rest is offline.”
Nahar: Happilo Had Zero Layoffs and Grew 2-3x During COVID
“We are one of the few companies who had zero layoff and a hundred percent payout of every individual. In fact, we increased our strength almost two to three X during the COVID times itself in terms of capability. We are a more than 300 plus company in terms of…”
Happilo was the first Indian dry fruit brand to introduce ziplock pouches
“We introduced the Ziploc pouches, which was first in the industry, right? And earlier, nobody used to sell in stand-up pouches.”
Happilo sells nearly 2 million trail mix packs per month
“Today, almost sell two million packs per month, and we have one of the largest sellers for trail mixes in India.”