Hal Elrod Rewrote 'The Miracle Morning' Based on Negative Amazon Reviews
“Hal Elrod, who's based here in Austin, he did that with The Miracle Morning. And so in the first year, he promoted that book, sold like, 13,000 copies or something like that which is quite good for its first year. With every negative review that he got, he wen…”
Elrod: The Miracle Morning Has Sold Around 240,000 Copies
“I think two 40, right around there, give or take.”
Elrod recounts surviving near-fatal car crash and six-minute clinical death
“I broke 11 bones almost completely severed my ear, punctured my lung, ruptured my spleen. And an hour later I was dead. I was clinically dead for approximately six minutes after the paramedics and the rescue crew used the jaws of life to pull me out of the car…”
Elrod: Books driving daily behavior change generate sustained word-of-mouth
“However, if that first book changed your daily behavior, where you now do something different every single day that adds significant value to your life. Well, the talking about that book, Is going to extend beyond the book itself for as long as you do the beha…”
Elrod nets roughly $7 profit per book across all Amazon channels
“The, it's about seven profit on Amazon across all channels from audible, you know Kindle it's average about seven dollars per book.”
Elrod: Self-publishing is the best path for over 99% of authors
“I came to the conclusion that self publishing for 99, you know, point something percent of authors is the way to go.”
Miracle Morning sales dropped from 7,000 at launch to 300 monthly
“My first month I sold 7000 copies second month, I think I sold 700 copies and you know, and then down to 403 hundred and that's kind of where, you know, it found its average.”
Elrod completed over 300 guest podcast interviews and 150 solo episodes
“In the last four years, I've done over a 300 podcast interviews on other people's shows. I've done over a 150 episodes of my own.”
Elrod: Miracle Morning is averaging over 10,000 book sales monthly in 2016
“We've been averaging over 10,000 copies a month for the entire year.”
Elrod: Keynote speaking fee is $25,000 plus travel
“25,000 plus travel.”
Elrod: Inbound readers drive 99% of speaking gigs without outbound marketing
“It sounds like we do no outbound marketing. It's all people that read the book and then they want to bring me in.”
Elrod: Presold 5,000 copies of Miracle Morning via direct client phone calls
“I pre-sold 5000 copies by calling Every person, all of my former speaking clients, my coaching clients, everybody that I knew and asked them, I put together packages and, Hey, by a hundred, you get this by 200, you get this by 50, you get this.”