GTM Engineer

“These people don't exist and they don't want to go work for you. So when you put up a post on Craigslist or JobVite or wherever it is, you're going to get garbage candidates.”

“I think the GTM engineer function has clearly is that's the one we're hiring for business analysts, not so much anymore.”

“The person who built the lead agent was a single GTM engineer. He spent maybe 25, 30% on his time, of his time on this. It was six weeks before we felt confident going from 10 to one. So it wasn't like this was a multi-quarter process. It actually moved super …”

“So at Vercel, our first three go-to-market engineers were actually sales engineers. So Vercel hires very technical sales engineers. All of them were front-end developers before they decided they wanted to get into sales.”