Growth Marketer
topic on 3 shows · 4 statements across 4 episodes
the Pitch 
Lenny's Podcast 
20VC
4 statements about Growth Marketer, every show
Harries: First growth hire must be a generalist spanning positioning and distribution
“Start with one generalist growth marketer, and they should be responsible for everything from messaging and positioning, working with the founder, up to awareness and setting up channels and testing. The reason why you need them to do all of that is if you onl…”
Mohnot: Seed-stage founders do not need growth marketing skills in-house
“Like she can hire a growth marketer. That's, I don't think that like, I don't think she needs that skill set as a co, as a co-founder. Like this is, I mean, this is a seed deal.”
Embedding growth marketers within product teams will become the industry norm
“I've actually learned to my surprise that inclusion of growth marketers in the product teams is not all that common. And I personally think there's just a lot of opportunity being missed there. And I expect that to start to become the norm rather than the exce…”
Elena Verna: Hiring growth roles without targeting specific friction is a mistake
“Going after just saying, oh, everybody's hiring growth PMs, or everybody's hiring growth marketer, without actually understanding where the friction is lying within your growth system, to hire for the role that will be able to unlock that friction based on the…”