growth marketer
2 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Oct 28, 2021 by Elena Verna · across every show →
Everything said about growth marketer, oldest first
Oct 28, 2021 negative
Elena Verna: Hiring growth roles without targeting specific friction is a mistake
“Going after just saying, oh, everybody's hiring growth PMs, or everybody's hiring growth marketer, without actually understanding where the friction is lying within your growth system, to hire for the role that will be able to unlock that friction based on the…”
May 23, 2025
Harries: First growth hire must be a generalist spanning positioning and distribution
“Start with one generalist growth marketer, and they should be responsible for everything from messaging and positioning, working with the founder, up to awareness and setting up channels and testing. The reason why you need them to do all of that is if you onl…”