Gatorade

“In 2000, the CEO of Coke announces publicly a sixteen billion dollar deal to acquire Quaker Oats and Gatorade... So he announced it without board approval. The board rejected it after the public announcement. The deal falls through and the next year Pepsi ends…”

“And I think, you know, when we talk about margins and distribution, like, their distribution innovation was, we're going to forget about the shelf space, and we're going to go straight to You know, next to the cash register. And so the innovation there was, yo…”

“If you partner with those companies, you know, they have a similar type of storytelling and that's what allows you to become Mia Hamm, Serena Williams, Michael Jordan. It's the sponsors that do it, you know?”

“And the native placement is what matters. So it's one thing to say, you know, I'm holding a Coke and, or, you know, McDonald's in, in a commercial. It's another thing to watch them actually drinking, you know, from a Gatorade cup during the thing or wearing hy…”

“When I started to see that it was outselling You know, Gatorade and every sport drink in the grocery store in Brazil, I thought maybe there's a business here.”

“No, right off the bat, we saw it as a competitor to Gatorade. Because that's how it was drank in Brazil, and that's how it's drank across the tropical world.”