Gamification
topic on 5 shows · 9 statements across 7 episodes
the Knowledge Project 
Lenny's Podcast 
the Startup Ideas Podcast 
the a16z Podcast 
20VC
9 statements about Gamification, every show
Vohra: Gamification fails because rewards undermine intrinsic user motivation
“And that's the problem with rewards is they just massively undermine intrinsic motivation. And that's why gamification doesn't work. And when gamification does work, it's because the underlying experience was already designed like a game.”
Isenberg: Niche gamified utility products create moats and high user retention
“If you actually create a tight digital product with utility and then you layer on like a game, like experience in a niche that's purpose built for that. It's got all the makings of a great business cause you've got the moat because it's purpose built. So other…”
McGonigal: Corporate Gamification Manipulates Users Against Their Own Interests
“When we talk about gamification, usually what we're talking about are people who are, you know, Being, being motivated to do something they don't want to do. Whether it's like work, work harder, buy more stuff, pay longer attention, or engage more in something…”
Vohra: Gamification does not work, but true game design does
“Gamification does not really work. Game design works, but game design is not gamification.”
Rahul Vohra: Game design is distinct from superficial gamification
“Game design is not gamification. It is not simply taking your product and adding points Levels, trophies, and badges.”
Rahul Vohra: Gamification was a trend ten years ago but failed
“10 years ago, gamification was a big deal, but it didn't work”
Rahul Vohra: Gamification fails because extrinsic rewards undermine intrinsic motivation
“They massively undermine intrinsic motivation, and this is also why gamification does not work. When gamification appears to work, it is because the underlying experience is already a game”
Martin: Museum explicitly avoids gamification in exhibit design
“You mentioned before, you know, gamification, and that's something we've actually stayed away from for those reasons, right?”
Nick Bortot: Gamification is a superior framework for educating users
“I'm convinced that it's here to stay because it's a much better way of gradually teaching people how something works. Look at the financial markets, which are pretty complex, but by taking people by the hand and by gradually teaching them the different steps, …”