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Freemium SaaS

topic on 2 shows · 3 statements across 2 episodes

Lenny's Podcast 20VC

3 statements about Freemium SaaS, every show

LENNY'S PODCAST Insight
Prosumer freemium SaaS visitor-to-signup conversion should be 20% to 35%
“I can confidently say that like a healthy, you know, website visit to a free user, a free account creation conversion rate is probably like in that 20 to 35% range.”
Yuriy Timen Sep 1, 2022 ▶ 49:30 How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
LENNY'S PODCAST Insight
Freemium SaaS free-to-paid conversion must exceed 5% to survive
“I think anything under five percent It's not gonna work long-term, regardless of how big your top of funnel is. Like you may get the soft one, but like for you to remain an independent company, continuously growing you know, pre-IPO, like I don't think it's go…”
Yuriy Timen Sep 1, 2022 ▶ 50:14 How to grow a subscription business | Yuriy Timen (Grammarly, Canva, Airtable)
20VC Prediction Not checkable as stated
The scrappy freemium SaaS era is slowly ending
“You see this sort of freemium model where I think that era of SaaS is slowly going away.”
Brianne Kimmel Oct 14, 2019 ▶ 28:20 20VC: Worklife Ventures' Brianne Kimmel on Why More Operators Should Start Their Own Fund, How To Structure Your Round for the Highest Signal Round & What The Multi-Stage Funds Playing At Seed Means For The Rest of The Asset Class

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