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Freemium Conversion Rate

topic on 2 shows · 2 statements across 2 episodes

Lenny's Podcast Top Founders

2 statements about Freemium Conversion Rate, every show

LENNY'S PODCAST Assertion Not checkable as stated
Verna: Freemium converts at ~5% while trials convert at 10-15%
“Freemium conversion rate is usually around five percent. Trial conversions are more closer to 10 to 15%, but your contract values start to go up.”
Elena Verna Apr 23, 2023 ▶ 1:11:29 The ultimate guide to product-led sales | Elena Verna
TOP FOUNDERS Assertion Not checkable as stated
Hotjar's free-to-paid conversion grows from 2% to 9% by month eight
“In the first month that someone signs up, we see roughly a conversion of two percent. And then over, let's say six, seven, eight months, it goes all the way up. It fluctuates anywhere in the region of eight percent, nine percent.”
David Darmanin Feb 2, 2017 ▶ 13:39 EP 558: 2 yr Old HotJar Passes $500k MRR Helping 10,000 Customers See What Website Visitors Are Doing with CEO David Darmanin

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