Fletch
company on 3 shows · 10 statements across 2 episodes · said 18 times in 2 episodes since 2025
the Pitch 16 
Innovators & Investors 2 
Startups For the Rest of Us
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the Pitch 16Innovators & Investors 2
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10 statements about Fletch, every show
Pieri: B2B SaaS positioning does not require niching to a vertical industry
“A lot of times when people work with positioning experts, they're like, you have to niche down, you ought to choose an industry. And it's like, well, I can think of 50 companies that didn't do that. And so the definitions of all these words were very loose, wh…”
Pieri: Rewriting homepage hero section forces internal positioning alignment
“What we have discovered is the homepage is a great place for this to live. So if you can answer these very, very trade-off related prioritization questions of who really is our most important buying champion in our most important segment, and what would they c…”
Pieri: Early-stage startups targeting multiple workflows fail to achieve mental availability
“Founders who try to do too much will fail, and they spread themselves really thin, and they try to go after all these different segments at the same time, and they don't understand the implications that if you target 10 different workflows, the likelihood that…”
Burton: Students are too addicted to phones to fake attendance
“Secondly, in terms of actually handing off your phone to someone else and then going to do something else, the likelihood of that actually happening is minimal. Out of the UK, they produced a study on nomophobia, which is an irrational fear of being without yo…”
Burton: Fletch has closed deals with five colleges, including DeVry
“So we have closed five deals been with a variety of colleges. So DeVry, number one, kind of paradigmatic of the type of college we'd like to close and a couple others.”
Burton: Fletch charges colleges $18 per student annually
“So, so simply put, the business model is nine dollars per student per term. So, 18 dollars per student per annum.”
Hyatt: Fletch is a feature rather than a standalone product
“I'm not that interested in your attendance platform because I think it's a feature, not a product, and it's got a hurdle because it's not only a feature, I've got to put in a piece of hardware, so I'm moderately interested, not that interested.”
Burton: Fletch requires no changes to deploy in commercial workplaces
“We don't have to change actual product to deploy it in those other settings.”
Burton: DeVry uses Fletch primarily for student support tickets, not attendance
“They wanted to have a place where, and they could push out highly targeted demographic based resources to the students in real time. And so that's primarily what they use Fletch for, almost thinking of it as Support tickets system.”
Hyatt: Fletch should pivot to enterprise workforce attendance over education
“I don't like the education space and what you're doing. I would like you to be an enterprise product for businesses, for attendance, for workers, where there's real money transacting involved. I think that's the higher value usage, and I think you're going to …”