Flashtalking
company on 1 show · 10 statements across 1 episodes · said 31 times in 1 episodes since 2017
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2017 31 mentions in 1 episode
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10 statements about Flashtalking, every show
Flashtalking has been profitable every single day since its founding
“The company has been profitable since day one, and that's why there's never been a penny of outside capital. It's been profitable every day of its existence.”
Flashtalking delivers 15 billion to 40 billion impressions per month
“So we probably range anywhere from fifteen billion to forty billion a month. Depending on the time of the year.”
Nardone: 40 clients generate roughly 80% of Flashtalking revenue
“I would say that there's about 40 clients that account for 80% of the revenue. And those are people like Walmart and American Express and Verizon and AT&T.”
Flashtalking is not using AI, releasing first ML tools in 2017
“We are not really using AI today. So we're going to have our first generation of machine learning coming out at the end of this year. But to this point, flash talking has been very focused on heuristic based targeting.”
Nardone: Flashtalking charges incremental CPM fees based on targeting data complexity
“It's a CPM model. So based on the amount of complexity of the data that you're using for the targeting, it's a incremental CPM charge on your ad serving.”
Only 18% of digital ads reach consumers in lean-back posture
“According to our analytics, only about 18% of digital ads are delivered to consumers in that lean back at home position.”
Nardone: Flashtalking evaluates 14 to 15 data dimensions for ad personalization
“We take it to a, to very complicated decision models where we can use things like what the weather is, where the consumer is at the moment, what demographic profiles do they have, whether they've been to the website or not, whether they're a current customer, …”